Promoter:
ROADHOUSE GRILL ITALIA S.R.L.
Mechanic:
Users had to share a photo reminding of the contest theme via their Instagram account with the required promotional hashtags.
The best 25 photos were selected by a qualified jury.
The contest is outside the framework of prize competition (presidential decree 430/2001), since the promoter used the winning photos to produce the placemats for a new “mis-en-place” in all the ROADHOUSE GRILL Restaurants.
Services:
Promotional consultancy;
Feasability study and ministerial check;
Drafting of terms and conditions;
Creation of the Contest outside the framework of prize competition (presidential decree 430/2001).