Non-Italian companies may organise a promotion only via their Italian branch
The promotion must be entirely organised and carried out within Italian territory
Multi-country promotions are not allowed
Taxes on prizes and fiscal duties are on the Promoter’s responsibility
Prizes can be only goods or services: no cash prizes allowed
Once the official rules submitted to the authorities, the Promoter cannot change the terms & conditions or the mechanics of the promotion
The promotion starts when the promoter starts to advertise the activity (online or offline)
Advertising of the promotion must be truthful, clear and must contain minimum requirements
Data collected in relation to entrants must be stored on an Italian server. If the server is based outside Italy, the Promoter has to copy in real time (data mirroring) any relevant data collected in relation to the Promotion to an Italian based server
All winners must be selected in the presence of a notary or a public official
Any prizes that have not been won or claimed by winners must be donated to an Italian registered charity
For non-compliance with the Presidential decree: fine up to EUR 500,000
Unfair commercial practices: fine up to EUR 5,000,000