Free Gift Promotions
Promotional activities where a prize is offered to all those purchasing or selling a specific product or service are considered Free Gift Promotions.
In Italy this type of initiatives is designed to promote the knowledge of products, services, companies, store signage and trademarks or otherwise the sale of products or services. The prizes comprise goods (including real estate), services and discounts. Money, private and public bonds, shares, share capital, mutual funds and life insurance policies cannot be included amongst prizes.