The initiative of Cashback is a way to gain clients’ loyalty and is very attractive for all manufacturers who do not have a retail channel which targets final consumers directly.

This type of promotional activities provides consumers with a tangible economic advantage associated with purchase of a product, as they receive partial reimbursement for their expenditure.

The reimbursement is usually only by means of cheque, PayPal or bank transfer.

The rules of a Cashback must contain all information relating to the modus operandi whereby the initiative is conducted.

IPM430 has run various Cashback initiatives offering services ranging from drafting the rules to checking requested documentation and handling contacts with participants.

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