What IPM430 offers
IPM430 is the IPM (International promotion marketing) division which is specialised in organising different types of Prize Promotions.
We provide full service promotional consultancy, from the study of the promotional concept, all the way to handling administrative aspects and ministerial paperwork required by law, and managing specific projects. Read more
We realize different type of Prize Promotions with the aim of running promotional initiatives that creatively involve users in a spirit of fun, in accordance with marketing objectives and our clients’ specific requirements. Read more
Games of chance or games of skills, such as sweepstakes, competitions, instant win games, final prize draws or skill contests, are all allowed in Italy but are also strictly regulated by law.
We are able to deal with all bureaucratic requirements on behalf of our clients, in compliance with the Presidential Decree 430/2001, which regulates this type of activities. Read more
We organise different types of Prize Competitions
Web Competitions, Mobile Competitions, SMS Competitions, Telephone Competitions, International Competitions, Facebook, Twitter, Instagram Competitions, Artistic Contests or Professional Competitions (no DPR430/2001), Cashback, Competitions for Shopping Centres, etc.
Our clients are both Companies wishing to organise prize competitions and Advertising and Communication Agencies who are interested in finding a reliable partner to manage all administrative issues relating to the prize promotions they organise on behalf of their clients.
IPM430 collaborates directly with companies who wish to organise a skill competition, a prize draw competition or a free gift promotion.
Services for Advertising and Communication Agencies
IPM430 has been collaborating with great success for many years with important Advertising and Communication Agencies, which have required our consulting services and our support in organising and managing prize promotions on behalf of their own clients.
QUESTIONS & ANSWERS
Who are the subjects authorized to carry out prize promotions?
Prize promotions (competition, free gift promotions, etc.) can be organised only by manufacturing companies and businesses supplying or distributing goods and services, which make the object of the promotion, with the aim of advertising the company and increasing sales of the goods and services offered, as well as the visibility of the brand. Promotions can also be launched by those organisations representing business associations between companies, such as consortiums and cooperatives.
Is it necessary to request ministerial authorization in order to organise a prize promotion?
Such authorization is no longer required. However, as of Art. 10, item 1, of the Presidential Decree n. 430 of 26/10/2001, the subjects who intend to launch a prize competition must preventively communicate their initiative to the Ministry for Economic Development, by applying on-line through a dedicated form called “Prema CO/1, attaching the rules and regulations of the competitions, as well as a bank deposit receipt (bank /insurance guarantee or money deposit).
Can a company having its registered office abroad organise a prize promotion addressed to Italian consumers?
A company which is not resident in Italy may only organise a prize promotion addressed to Italian consumers by acting through a representative who is resident in Italy, designated the “fiscal representative” (article 5 paragraph 2 of presidential decree 430/01).
This party who may either be an individual or a legal entity who is resident in Italy, represents the company abroad and, holding all necessary powers, in the name of and on behalf of the company, may carry out actions required, including all administrative and fiscal fulfillments.
This party must be appointed by means of a public deed in accordance with the provisions of article 1 paragraph 4 of presidential decree 441/97.
The current legislation and ministerial circular notes that regulate Prize Promotions have mainly been drafted around the Presidential Decree 430 of 26/10/2001.
In addition to the above mentioned decree, the Ministry for Economic Development and the Revenue Agency have issued several circular notes, with the aim of clarifying many ambiguous aspects of the law and direct those operating in this field to a harmonized interpretation of the laws in force.